
If you are a 10 to 100 rooms independant hotel and you are looking to improve efficiency and flexibility, see our new hotel soft branding concept.
A modern alternative to franchising, designed for profitability, freedom and customer experience. Based on Low Cost Airlines Business Model, the guest uses only what they are paying for, hence eliminating unecessary expenses in your operation, improving immediately efficiency and your bottom line.


✔ Improved profitability
✔ Consistent brand image
✔ Clear differentiation
✔ Autonomy + support
✔ Enhanced customer experience


P.S.: This program is not intended for hotels seeking a rigid franchise solution. We nevertheless have another solution just for you.

✔ Improved profitability
✔ Consistent brand image
✔ Clear differentiatio
✔ Autonomy + support
✔ Enhanced customer experience

With decades of hands-on experience in the hospitality industry, Alain Richard has held senior management roles in hotels and multi-site operations across diverse markets. His long-term vision focuses on building sustainable, profitable, and distinctive hospitality brands while preserving the independence of each property. Deeply rooted in operational reality, his approach is pragmatic, data-driven, and results-oriented. He works closely with owners and teams to optimize performance, guest experience, and brand positioning. Rather than applying rigid models, he tailors strategies to each property’s DNA, market, and objectives. This balance between strategic vision and on-the-ground execution is at the core of every Ôtelam and Ôtel Inn project.